WitrynaServed impressions are the current standard. They are recorded by ad servers, and are counted whether or not the ad itself is fully loaded and in a space viewable to the end-user. Viewable impressions are defined as those that are at least 50% visible to the user for at least one second. See also. Cost per impression WitrynaAn impression in digital marketing and advertising is a count of every time your ad (paid or organic) is served to a user. The term impression is relevant for all types of digital marketing and advertising - from Facebook video ads to Google's cost per click text ads - it is simply the collective word used to say "the number of ads served”.
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